In medium saucepan, combine water, rice, cinnamon, lemon rind and salt; let mixture
stand 30 minutes.
Bring mixture to a boil, stirring occasionally. Add sweetened condensed milk;
mix well. Return to a boil; stir. Reduce heat to medium. Cook uncovered, stirring
frequently, 20 to 25 minutes or until liquid is absorbed to top of rice.
Cool (pudding thickens as it cools). Remove cinnamon stick and lemon rind. Sprinkle
with additional cinnamon.