To make perfume or cologne last longer, rub on hand lotion before you apply. The oil in the lotion will keep the fragrance from fading as the day passes.
For a super scented rubdown, spray two clean, dry bath towels with your favorite cologne. Toss the towels in the dryer for 3 minutes on a high setting so that they are heated through. Rub them vigorously over your body for sensational skin. Damp skin will more readily absorb the fragrance.